Ms. Asha has been an integral part of the Sami-Sabinsa Group for over 30 years, contributing to its growth and success across various roles. In January 2025, she was appointed CEO Americas, reflecting her exceptional leadership and deep industry expertise. Previously, she served as CEO of Sabinsa Corporation, USA, starting in September 2018, after a distinguished tenure as Vice President of Business Development.
Asha joined the Sami-Sabinsa Group in 1994 as Manager of Purchasing & Special Projects at Sami Labs Ltd. in Bangalore, India, the parent company of Sabinsa. She transitioned to Sabinsa’s U.S. operations in January 2000, where she focused on driving sales, business development, and cross-departmental collaboration. Over the years, she has held key leadership roles that have shaped Sabinsa’s global presence.
Asha earned her MBA with a specialization in Marketing Management from Bangalore University, India. Her extensive experience, strategic acumen, and dedication to fostering strong teams have been instrumental in the Group’s growth. Asha firmly believes that a successful organization is built on teamwork and collaboration, and she is proud to have contributed to Sabinsa’s continued success over more than two and a half decades.
